Insights

Find out more about the huge shift in both campaign performance and publisher behaviour that has been succesfully achieved since the launch of Real Attribution.

Real Attribution: A renewed approach to cashback publishers

Since the start of Real Attribution, TradeTracker has seen that cashback publishers are changing their approach to campaigns. This insight explores how cashback affiliates adapt to value-based attribution models.

Real Attribution: More than simply splitting commission

Determining the optimal attribution model in the online marketing world can be challenging. Many marketeers struggle to find the right balance between fairness and performance incentives.

Real Attribution: From competition to cooperation

Since the launch of Real Attribution there has been a huge shift in the way publishers interact with each other and with advertiser campaigns.

Real Attribution: Dive into custom attribution model

Advertisers starting with TradeTracker's Real Attribution have the possibility to choose between a variety of predefined models or create their own custom attribution model.

Real Attribution: Changing consumer behavior

Since the launch of Real Attribution there has been a huge shift in both campaign performance and publisher behaviour that has been successfully achieved.

Real Attribution models vs. Assisted Commission model

Many of the advertisers switching to Real Attribution were working or considering working with an assisted commission model. This insight compares the two approaches.