Case Study: Transavia
1 min read
Transavia previously managed affiliate activities in-house via a white label platform. Although the program ran well and tracked reliably, in-depth program strategy did not match Transavia's ambitious growth strategies and targets. Transavia decided to look at growth opportunities for their affiliate channel, making the switch towards TradeTracker, an open fullservice network for their global affiliate activities.
After the switch from a closed to an open network the remuneration models were revised as well to put the emphasis on the full customer journey instead of the last-click focused publishers only.